The German Search Marketing Award - Review

The next SEMY Award will take place in 2025

Details about the Jury members

Sandra Finlay
Sandra Finlay

Conference Director

Sandra Finlay began her professional career many years ago in the field of b2b conferences and programmed the first ever Internet World Berlin. After several years in London, where she worked for Jupiter Research, she returned to Munich in 2000 and was responsible for business development for Overture Services (now Yahoo Search Services). Today Sandra works for Rising Media supervising the content of their events in Europe. In addition, she is the program chair for SMX Munich, SMX Advanced Europe, SMX London and the virtual conference series Search Seekers. 

Information about Sandra Finlay's session will follow soon.

Prof. Dr. Mario Fischer
Prof. Dr. Mario Fischer


Prof. Dr. Mario Fischer has been teaching and researching at the University of Applied Sciences Würzburg in the Faculty of Computer Science & Business Informatics since 1998. Through the tms institute in Nuremberg, he advises large and medium-sized companies in many industries on all e-commerce topics, especially SEO, SEA, usability and conversion optimization. In 1995, he founded the software company tms development GmbH.

Fischer is represented on numerous expert panels and is known for his numerous practical presentations, seminars, conferences and publications. His latest book "Website Boosting" was also published in Spain and India, has been at the top of the relevant specialist bestseller lists for years and, with well over 20,000 copies, is probably one of the best-selling specialist books in the web sector. The blog for the book can be found at In 2009 Mario Fischer was elected SEO of the year.

Since 2010, he has also been publisher and editor-in-chief of Websiteboosting magazine.

Information about Prof. Dr. Mario Fischer's session will follow soon.

Alexander Holl
Alexander Holl


Alexander Holl is founder and managing director of 121WATT , which focuses on seminars on online marketing, SEO,  Google AdWords and AI with ChatGPT in Munich, Hamburg and Berlin. More than 20 years Internet and 15 years search machine marketing & Web analysis coin the CV of the learned business economist. In this time Alexander was among other things managing director at, in the European management of Yahoo! and in responsible positions with AltaVista and Cable & Wireless. Alexander Holl is a member of the SEO expert council of the BVDW and teaches online marketing and search engine optimization at Steinbeis University. Holl is also a Google Analytics consultant at the Google Partner Academy. 

Information about Alexander Holl's session will follow soon.

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