Innovation in the field of SEO Software (e.g. Suite, specialized tool, plugin/extension, specialized tool, for example, for a particular workflow), which functionality or approach broke new grounds in 2019.
Submission Requirements:
Filling in the submission form
If possible: Set up test accounts for the jury
If possible: Set up test project with significant demo data
10 minute presentation via webinar for selected jury members on 8th or 9th January, 2020
Please be aware that providing the jury with additional materials like ppts, videos, pictures, graphics, flyers, texts etc. will increase your chances to win the award, as individual strengths can be emphasized. The additional material can be uploaded within the submission form.
Best SEO Tool
SEO Tool (e.g. Suite, specialized tool, plugin/extension, specialized tool, for example, for a particular workflow) whose features provide the greatest benefit to users.
Submission Requirements:
Filling in the submission form
If possible: Set up test accounts for the jury
If possible: Set up test project with significant demo data
10 minute presentation via webinar for selected jury members on 9th or 10th January, 2018
Please be aware that providing the jury with additional materials like ppts, videos, pictures, graphics, flyers, texts etc. will increase your chances to win the award, as individual strengths can be emphasized. The additional material can be uploaded within the submission form.
Best SEO/Content Marketing Campaign
Innovative SEO/content marketing campaign from 2020, 2021 and 2022, which achieved excellent and sustainable results.
Submission Requirements:
The organic results were optimized with internal and/or external resources, incl. agencies and/or consultants
Principal judging criteria are creativity in implementation (content format, subject- matter and presentation), innovation and ROI (e.g. social interaction, links, traffic, etc.)
The campaign must have been created or published between 01/01/2020 and 31/12/2022
Best Small-Sized SEO/Content Marketing Campaign
Innovative SEO/content marketing campaign from 2018, which achieved excellent and sustainable results, with maximum advertising expenditure of €15,000 in a period of max. 12 months (incl. cost of any service provider and internal resources).
Submission requirements:
Filling in the submission form
The organic results were optimized with internal and/or external resources, incl. agencies and/or consultants
Principal judging criteria are creativity in implementation (content format, subject- matter and presentation), innovation and ROI (e.g. social interaction, links, traffic, etc.)
The campaign must have been created or published between 01/01/2018 and 31/12/2018
If the campaign is not finished at submission date, final numbers can be handed in until 18th February, 2019
Please be aware that providing the jury with additional materials like ppts, videos, pictures, graphics, flyers, texts etc. will increase your chances to win the award, as individual strengths can be emphasized. The additional material can be uploaded within the submission form.
Best SEO Agency
Outstanding agency that consistently, sustainably and visibly used SEO and carried the industry forward in 2018.
Submission requirements
Filling in the submission form
Judging criteria are, inter alia, visibility, scope and quality of publications in 2018
Submission of a reference case study (campaign)
If the campaign is not finished at submission date, final numbers can be handed in until 18th February, 2019
Please be aware that providing the jury with additional materials like ppts, videos, pictures, graphics, flyers, texts etc. will increase your chances to win the award, as individual strengths can be emphasized. The additional material can be uploaded within the submission form.
In the case of being chosen for the shortlist (3 agencies) a 10 minute presentation via webinar for selected jury members is required on 24th or 25th January, 2018
Best Small-Sized SEO Agency
Outstanding agency with less than 20 full-time employees that consistently, sustainably and visibly used SEO and carried the industry forward in 2018.
Submission requirements
Filling in the submission form
Judging criteria are, inter alia, visibility, scope and quality of publications in 2018
Submission of a reference case study (campaign)
If the campaign is not finished at submission date, final numbers can be handed in until 18th February, 2019
Please be aware that providing the jury with additional materials like ppts, videos, pictures, graphics, flyers, texts etc. will increase your chances to win the award, as individual strengths can be emphasized. The additional material can be uploaded within the submission form.
In the case of being chosen for the shortlist (3 agencies) a 10 minute presentation via webinar for selected jury members is required on 24th or 25th January, 2018
SEA Software Innovation
Innovation in the field of SEA Software (e.g. Suite, specialized tool, plugin/extension, speczialized tool, for example, for a particular workflow), which functionality or approach broke new grounds in 2018.
Submission Requirements:
Filling in the submission form
If possible: Set up test accounts for the jury
10 minute presentation via webinar for selected jury members on 9th or 10th January, 2018
Please be aware that providing the jury with additional materials like ppts, videos, pictures, graphics, flyers, texts etc. will increase your chances to win the award, as individual strengths can be emphasized. The additional material can be uploaded within the submission form.
Best SEA Suite
A full SEA suite of software whose features provide the greatest benefit to users.
Submission Requirements:
Filling in the submission form
If possible: Set up test accounts for the jury
25 minute presentation via webinar for selected jury members on 9th or 10th January, 2018
Please be aware that providing the jury with additional materials like ppts, videos, pictures, graphics, flyers, texts etc. will increase your chances to win the award, as individual strengths can be emphasized. The additional material can be uploaded within the submission form.
Best Specialized SEA Tool
Specialized SEA tool (e.g. plugin/extension, special tool, for example, for a particular workflow or task) whose features provide the greatest benefit to users.
Submission Requirements:
Filling in the submission form
If possible: Set up test accounts for the jury
10 minute presentation via webinar for selected jury members on 9th or 10th January, 2018
Please be aware that providing the jury with additional materials like ppts, videos, pictures, graphics, flyers, texts etc. will increase your chances to win the award, as individual strengths can be emphasized. The additional material can be uploaded within the submission form.
Best SEA Campaign
Innovative SEA campaign from 2020, 2021 and 2022, which achieved excellent and sustainable results.
Submission Requirements:
The SEA results were optimized with internal and/or external resources, incl. agencies and/or consultants
This category targets large-scale paid search campaigns (text ads, shopping campaigns or RLSAs) over one or more platforms, where there is a positive ROI
The campaign must have been created or published between 01/01/2020 and 31/12/2022
Best Local SEA Campaign
Local SEA campaign from 2018, which achieved outstanding results with local relevance.
Submission Requirements:
Filling in the submission form
The SEA results were optimized with internal and/or external resources, incl. agencies and/or consultants
This category targets local, paid search campaigns (text ads, shopping campaigns or RLSAs) over one or more platforms, where there is a positive ROI
The campaign must have been created or published between 01/01/2018 and 31/12/2018
If the campaign is not finished at submission date, final numbers can be handed in until 18th February, 2019
Please be aware that providing the jury with additional materials like ppts, videos, pictures, graphics, flyers, texts etc. will increase your chances to win the award, as individual strengths can be emphasized. The additional material can be uploaded within the submission form.
Best Small-Sized SEA Campaign
Innovative SEA campaign from 2018, which achieved excellent and sustainable results, with maximum advertising expenditure of €50,000 in a period of max. 12 months (incl. cost of any service provider and internal resources).
Submission Requirements:
Filling in the submission form
The SEA results were optimized with internal and/or external resources, incl. agencies and/or consultants
This category targets paid search campaigns (text ads, shopping campaigns or RLSAs) over one or more platforms, where there is a positive ROI
The campaign must have been created or published between 01/01/2018 and 31/12/2018
If the campaign is not finished at submission date, final numbers can be handed in until 18th February, 2019
Please be aware that providing the jury with additional materials like ppts, videos, pictures, graphics, flyers, texts etc. will increase your chances to win the award, as individual strengths can be emphasized. The additional material can be uploaded within the submission form.
Best SEA Agency
Outstanding agency that consistently, sustainably and visibly used SEA and carried the industry forward in 2018.
Submission Requirements:
Filling in the submission form
Judging criteria are, inter alia, visibility, scope and quality of publications in 2018
Submission of a reference case study (campaign)
If the campaign is not finished at submission date, final numbers can be handed in until 18th February, 2019
Please be aware that providing the jury with additional materials like ppts, videos, pictures, graphics, flyers, texts etc. will increase your chances to win the award, as individual strengths can be emphasized. The additional material can be uploaded within the submission form.
In the case of being chosen for the shortlist (3 agencies) a 10 minute presentation via webinar for selected jury members is required on 24th or 25th January, 2018
Best Small-Sized SEA Agency
Outstanding agency with less than 20 full-time employees (in SEA) that consistently, sustainably and visibly used SEA and carried the industry forward in 2018.
Submission Requirements:
Filling in the submission form
Judging criteria are, inter alia, visibility, scope and quality of publications in 2018
Submission of a reference case study (campaign)
If the campaign is not finished at submission date, final numbers can be handed in until 18th February, 2019
Please be aware that providing the jury with additional materials like ppts, videos, pictures, graphics, flyers, texts etc. will increase your chances to win the award, as individual strengths can be emphasized. The additional material can be uploaded within the submission form.
In the case of being chosen for the shortlist (3 agencies) a 10 minute presentation via webinar for selected jury members is required on 24th or 25th January, 2018
Best In-House Online Marketing Team
Outstanding in-house online marketing team that consistently, sustainably and visibly uses online marketing, achieved commensurate success in 2018 and is carrying the industry forward.
Submission Requirements:
Filling in the submission form
Both, teams that cover the entire range of performance marketing and specialized teams working, for example, in SEO or SEA, may compete
Judging criteria are, inter alia, visibility, scope and quality of publications in 2018
Submission of a reference case study (campaign)
If the campaign is not finished at submission date, final numbers can be handed in until 18th February, 2019
Please be aware that providing the jury with additional materials like ppts, videos, pictures, graphics, flyers, texts etc. will increase your chances to win the award, as individual strengths can be emphasized. The additional material can be uploaded within the submission form.
Search Personality of the year
Talented and inspiring personality who has particularly influenced the German-language online marketing industry in 2018.
The jury will make nominations in this category – submissions are not accepted.
Newcomer of the year
Young, talented personality who has only been active in the German-language online marketing industry for a brief period and has performed particularly well in 2018.
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