In 2024, the time has come again and we will honor outstanding successes in the categories SEO/Content Marketing Campaign and SEA Campaign.
The jury reserves the right to assign entries to a different category.
Innovation in the field of SEO Software (e.g. Suite, specialized tool, plugin/extension, specialized tool, for example, for a particular workflow), which functionality or approach broke new grounds in 2019.
Submission Requirements:
SEO Tool (e.g. Suite, specialized tool, plugin/extension, specialized tool, for example, for a particular workflow) whose features provide the greatest benefit to users.
Submission Requirements:
Innovative SEO/content marketing campaign from 2020, 2021 and 2022, which achieved excellent and sustainable results.
Submission Requirements:
Innovative SEO/content marketing campaign from 2018, which achieved excellent and sustainable results, with maximum advertising expenditure of €15,000 in a period of max. 12 months (incl. cost of any service provider and internal resources).
Submission requirements:
Outstanding agency that consistently, sustainably and visibly used SEO and carried the industry forward in 2018.
Submission requirements
Outstanding agency with less than 20 full-time employees that consistently, sustainably and visibly used SEO and carried the industry forward in 2018.
Submission requirements
Innovation in the field of SEA Software (e.g. Suite, specialized tool, plugin/extension, speczialized tool, for example, for a particular workflow), which functionality or approach broke new grounds in 2018.
Submission Requirements:
A full SEA suite of software whose features provide the greatest benefit to users.
Submission Requirements:
Specialized SEA tool (e.g. plugin/extension, special tool, for example, for a particular workflow or task) whose features provide the greatest benefit to users.
Submission Requirements:
Innovative SEA campaign from 2020, 2021 and 2022, which achieved excellent and sustainable results.
Submission Requirements:
Local SEA campaign from 2018, which achieved outstanding results with local relevance.
Submission Requirements:
Innovative SEA campaign from 2018, which achieved excellent and sustainable results, with maximum advertising expenditure of €50,000 in a period of max. 12 months (incl. cost of any service provider and internal resources).
Submission Requirements:
Outstanding agency that consistently, sustainably and visibly used SEA and carried the industry forward in 2018.
Submission Requirements:
Outstanding agency with less than 20 full-time employees (in SEA) that consistently, sustainably and visibly used SEA and carried the industry forward in 2018.
Submission Requirements:
Outstanding in-house online marketing team that consistently, sustainably and visibly uses online marketing, achieved commensurate success in 2018 and is carrying the industry forward.
Submission Requirements:
Talented and inspiring personality who has particularly influenced the German-language online marketing industry in 2018.
The jury will make nominations in this category – submissions are not accepted.
Young, talented personality who has only been active in the German-language online marketing industry for a brief period and has performed particularly well in 2018.
What are cookies?
Cookies, among other things, help to make your visit to our website simpler, more pleasant and more logically structured. Cookies are information data which your web browser automatically stores on your computer’s hard disc when you visit our website. Cookies do not do any damage to your computer’s hard disc and they do not transmit any of your personal data to us.
Our Cookie policy – How we use cookies
We use cookies, for instance, to be able to identify you as a registered user without you needing to log in every time. Use does not mean that we receive new personal data about you as an online visitor. Most Internet browsers accept cookies automatically. You may, however, configure your browser so that no cookies are stored on your computer or so that you receive a warning whenever you receive a new cookie. Our cookies don't store sensitive information such as your name, address or payment details. However, if you'd prefer to restrict, block or delete cookies from our website, or any other website, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone’s user manual) to change your cookie preferences. Deactivating cookies may mean that you cannot use all of the functions of our website.
Web Analysis
We use the web analysis service Google Analytics to continuously streamline and optimise our sites for users. For this purpose, pseudonymised user profiles are created and small text files are used that are stored on your computer (‘cookies’). The information produced by the cookie about your use of this website, such as
is transmitted to servers of Google Inc. in the USA and stored there. This information is used to evaluate the use of our website, to compile reports on website activities and to provide other services connected with the use of the website and Internet use for purposes of market research and to enable these Internet sites to be made more user-friendly. If necessary, this information is also transmitted to third parties to the extent that this is prescribed by law or if third parties process the data for us. In no event is the IP address ever brought into association with other data relating to the user. IP addresses are anonymised to prevent them from being matched (IP masking).
Users may configure their browsers to prevent cookies from being installed. However, we would point out that in this case it may not be possible to use all of the functions of this website to the full extent
You can find more information about the web analysis service we use on the website of Google Analytics. You can find instructions for preventing your data being processed by the web analysis service at http://tools.google.com/dlpage/gaoptout?hl=en.
Remarketing / Retargeting
Our website uses retargeting, which allows us to make our online offer more interesting for you. Retargeting technology means we can advertise recently viewed and related products on our partners’ websites, meaning our adverts, even on other companies’ sites, are relevant to what you would like to see. We do this by analyzing user behavior from data collected by our cookies. Even this kind of information is anonymous, with no personal information being stored and no user profiles.
However, you can disable the use of cookies by Google for Google AdWords Conversion Tracking and Google Remarketing at any time by visiting this page to disable Google’s advertising and by changing the appropriate settings. Alternatively, users can disable the use of cookies by third parties by calling the deactivation page of the Network Advertising Initiative.
Please keep in mind, all settings here are not applied retroactively and are only valid from the moment of setting.