Categories and Submission
All categories refer to „classic“ search engines like e.g. Google, but also to further search engines like e.g. Amazon!
The jury reserves the right to assign entries to a different category.
The jury reserves the right to assign entries to a different category.
Innovation in the field of SEO Software (e.g. Suite, specialized tool, plugin/extension, specialized tool, for example, for a particular workflow), which functionality or approach broke new grounds in 2019.
Submission Requirements:
SEO Tool (e.g. Suite, specialized tool, plugin/extension, specialized tool, for example, for a particular workflow) whose features provide the greatest benefit to users.
Submission Requirements:
Innovative SEO/content marketing campaign from 2020, 2021 and 2022, which achieved excellent and sustainable results.
Submission Requirements:
Innovative SEO/content marketing campaign from 2018, which achieved excellent and sustainable results, with maximum advertising expenditure of €15,000 in a period of max. 12 months (incl. cost of any service provider and internal resources).
Submission requirements:
Outstanding agency that consistently, sustainably and visibly used SEO and carried the industry forward in 2018.
Submission requirements
Outstanding agency with less than 20 full-time employees that consistently, sustainably and visibly used SEO and carried the industry forward in 2018.
Submission requirements
Innovation in the field of SEA Software (e.g. Suite, specialized tool, plugin/extension, speczialized tool, for example, for a particular workflow), which functionality or approach broke new grounds in 2018.
Submission Requirements:
A full SEA suite of software whose features provide the greatest benefit to users.
Submission Requirements:
Specialized SEA tool (e.g. plugin/extension, special tool, for example, for a particular workflow or task) whose features provide the greatest benefit to users.
Submission Requirements:
Innovative SEA campaign from 2020, 2021 and 2022, which achieved excellent and sustainable results.
Submission Requirements:
Local SEA campaign from 2018, which achieved outstanding results with local relevance.
Submission Requirements:
Innovative SEA campaign from 2018, which achieved excellent and sustainable results, with maximum advertising expenditure of €50,000 in a period of max. 12 months (incl. cost of any service provider and internal resources).
Submission Requirements:
Outstanding agency that consistently, sustainably and visibly used SEA and carried the industry forward in 2018.
Submission Requirements:
Outstanding agency with less than 20 full-time employees (in SEA) that consistently, sustainably and visibly used SEA and carried the industry forward in 2018.
Submission Requirements:
Outstanding in-house online marketing team that consistently, sustainably and visibly uses online marketing, achieved commensurate success in 2018 and is carrying the industry forward.
Submission Requirements:
Talented and inspiring personality who has particularly influenced the German-language online marketing industry in 2018.
The jury will make nominations in this category – submissions are not accepted.
Young, talented personality who has only been active in the German-language online marketing industry for a brief period and has performed particularly well in 2018.
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