Innovation in the field of SEO Software (e.g. Suite, specialized tool, plugin/extension, specialized tool, for example, for a particular workflow), which functionality or approach broke new grounds in 2019.

Submission Requirements:

• Filling in the submission form
• If possible: Set up test accounts for the jury
• If possible: Set up test project with significant demo data
• 10 minute presentation via webinar for selected jury members on 8th or 9th January, 2020
• Please be aware that providing the jury with additional materials like ppts, videos, pictures, graphics, flyers, texts etc. will increase your chances to win the award, as individual strengths can be emphasized. The additional material can be uploaded within the submission form.

SEO Tool (e.g. Suite, specialized tool, plugin/extension, specialized tool, for example, for a particular workflow) whose features provide the greatest benefit to users.

Submission Requirements:

• Filling in the submission form
• If possible: Set up test accounts for the jury
• If possible: Set up test project with significant demo data
• 10 minute presentation via webinar for selected jury members on 9th or 10th January, 2018
• Please be aware that providing the jury with additional materials like ppts, videos, pictures, graphics, flyers, texts etc. will increase your chances to win the award, as individual strengths can be emphasized. The additional material can be uploaded within the submission form.

Innovative SEO/content marketing campaign from 2020/2021, which achieved excellent and sustainable results.

Submission Requirements:

• The organic results were optimized with internal and/or external resources, incl. agencies and/or consultants
• Principal judging criteria are creativity in implementation (content format, subject- matter and presentation), innovation and ROI (e.g. social interaction, links, traffic, etc.)
• The campaign must have been created or published between 01/01/2020 and 31/12/2021

Innovative SEO/content marketing campaign from 2018, which achieved excellent and sustainable results, with maximum advertising expenditure of €15,000 in a period of max. 12 months (incl. cost of any service provider and internal resources).

Submission requirements:

• Filling in the submission form
• The organic results were optimized with internal and/or external resources, incl. agencies and/or consultants
• Principal judging criteria are creativity in implementation (content format, subject- matter and presentation), innovation and ROI (e.g. social interaction, links, traffic, etc.)
• The campaign must have been created or published between 01/01/2018 and 31/12/2018
• If the campaign is not finished at submission date, final numbers can be handed in until 18th February, 2019
• Please be aware that providing the jury with additional materials like ppts, videos, pictures, graphics, flyers, texts etc. will increase your chances to win the award, as individual strengths can be emphasized. The additional material can be uploaded within the submission form.

Outstanding agency that consistently, sustainably and visibly used SEO and carried the industry forward in 2018.

Submission requirements

• Filling in the submission form
• Judging criteria are, inter alia, visibility, scope and quality of publications in 2018
• Submission of a reference case study (campaign)
• If the campaign is not finished at submission date, final numbers can be handed in until 18th February, 2019
• Please be aware that providing the jury with additional materials like ppts, videos, pictures, graphics, flyers, texts etc. will increase your chances to win the award, as individual strengths can be emphasized. The additional material can be uploaded within the submission form.
• In the case of being chosen for the shortlist (3 agencies) a 10 minute presentation via webinar for selected jury members is required on 24th or 25th January, 2018

Outstanding agency with less than 20 full-time employees that consistently, sustainably and visibly used SEO and carried the industry forward in 2018.

Submission requirements

• Filling in the submission form
• Judging criteria are, inter alia, visibility, scope and quality of publications in 2018
• Submission of a reference case study (campaign)
• If the campaign is not finished at submission date, final numbers can be handed in until 18th February, 2019
• Please be aware that providing the jury with additional materials like ppts, videos, pictures, graphics, flyers, texts etc. will increase your chances to win the award, as individual strengths can be emphasized. The additional material can be uploaded within the submission form.
• In the case of being chosen for the shortlist (3 agencies) a 10 minute presentation via webinar for selected jury members is required on 24th or 25th January, 2018

Innovation in the field of SEA Software (e.g. Suite, specialized tool, plugin/extension, speczialized tool, for example, for a particular workflow), which functionality or approach broke new grounds in 2018.

Submission Requirements:

• Filling in the submission form
• If possible: Set up test accounts for the jury
• 10 minute presentation via webinar for selected jury members on 9th or 10th January, 2018
• Please be aware that providing the jury with additional materials like ppts, videos, pictures, graphics, flyers, texts etc. will increase your chances to win the award, as individual strengths can be emphasized. The additional material can be uploaded within the submission form.

A full SEA suite of software whose features provide the greatest benefit to users.

Submission Requirements:

• Filling in the submission form
• If possible: Set up test accounts for the jury
• 25 minute presentation via webinar for selected jury members on 9th or 10th January, 2018
• Please be aware that providing the jury with additional materials like ppts, videos, pictures, graphics, flyers, texts etc. will increase your chances to win the award, as individual strengths can be emphasized. The additional material can be uploaded within the submission form.

Specialized SEA tool (e.g. plugin/extension, special tool, for example, for a particular workflow or task) whose features provide the greatest benefit to users.

Submission Requirements:

• Filling in the submission form
• If possible: Set up test accounts for the jury
• 10 minute presentation via webinar for selected jury members on 9th or 10th January, 2018
• Please be aware that providing the jury with additional materials like ppts, videos, pictures, graphics, flyers, texts etc. will increase your chances to win the award, as individual strengths can be emphasized. The additional material can be uploaded within the submission form.

Innovative SEA campaign from 2020/2021, which achieved excellent and sustainable results.

Submission Requirements:

• The SEA results were optimized with internal and/or external resources, incl. agencies and/or consultants
• This category targets large-scale paid search campaigns (text ads, shopping campaigns or RLSAs) over one or more platforms, where there is a positive ROI
• The campaign must have been created or published between 01/01/2020 and 31/12/2021

Local SEA campaign from 2018, which achieved outstanding results with local relevance.

Submission Requirements:

• Filling in the submission form
• The SEA results were optimized with internal and/or external resources, incl. agencies and/or consultants
• This category targets local, paid search campaigns (text ads, shopping campaigns or RLSAs) over one or more platforms, where there is a positive ROI
• The campaign must have been created or published between 01/01/2018 and 31/12/2018
• If the campaign is not finished at submission date, final numbers can be handed in until 18th February, 2019
• Please be aware that providing the jury with additional materials like ppts, videos, pictures, graphics, flyers, texts etc. will increase your chances to win the award, as individual strengths can be emphasized. The additional material can be uploaded within the submission form.

Innovative SEA campaign from 2018, which achieved excellent and sustainable results, with maximum advertising expenditure of €50,000 in a period of max. 12 months (incl. cost of any service provider and internal resources).

Submission Requirements:

• Filling in the submission form
• The SEA results were optimized with internal and/or external resources, incl. agencies and/or consultants
• This category targets paid search campaigns (text ads, shopping campaigns or RLSAs) over one or more platforms, where there is a positive ROI
• The campaign must have been created or published between 01/01/2018 and 31/12/2018
• If the campaign is not finished at submission date, final numbers can be handed in until 18th February, 2019
• Please be aware that providing the jury with additional materials like ppts, videos, pictures, graphics, flyers, texts etc. will increase your chances to win the award, as individual strengths can be emphasized. The additional material can be uploaded within the submission form.

Outstanding agency that consistently, sustainably and visibly used SEA and carried the industry forward in 2018.

Submission Requirements:

• Filling in the submission form
• Judging criteria are, inter alia, visibility, scope and quality of publications in 2018
• Submission of a reference case study (campaign)
• If the campaign is not finished at submission date, final numbers can be handed in until 18th February, 2019
• Please be aware that providing the jury with additional materials like ppts, videos, pictures, graphics, flyers, texts etc. will increase your chances to win the award, as individual strengths can be emphasized. The additional material can be uploaded within the submission form.
• In the case of being chosen for the shortlist (3 agencies) a 10 minute presentation via webinar for selected jury members is required on 24th or 25th January, 2018

Outstanding agency with less than 20 full-time employees (in SEA) that consistently, sustainably and visibly used SEA and carried the industry forward in 2018.

Submission Requirements:

• Filling in the submission form
• Judging criteria are, inter alia, visibility, scope and quality of publications in 2018
• Submission of a reference case study (campaign)
• If the campaign is not finished at submission date, final numbers can be handed in until 18th February, 2019
• Please be aware that providing the jury with additional materials like ppts, videos, pictures, graphics, flyers, texts etc. will increase your chances to win the award, as individual strengths can be emphasized. The additional material can be uploaded within the submission form.
• In the case of being chosen for the shortlist (3 agencies) a 10 minute presentation via webinar for selected jury members is required on 24th or 25th January, 2018

Outstanding in-house online marketing team that consistently, sustainably and visibly uses online marketing, achieved commensurate success in 2018 and is carrying the industry forward.

Submission Requirements:

• Filling in the submission form
• Both, teams that cover the entire range of performance marketing and specialized teams working, for example, in SEO or SEA, may compete
• Judging criteria are, inter alia, visibility, scope and quality of publications in 2018
• Submission of a reference case study (campaign)
• If the campaign is not finished at submission date, final numbers can be handed in until 18th February, 2019
• Please be aware that providing the jury with additional materials like ppts, videos, pictures, graphics, flyers, texts etc. will increase your chances to win the award, as individual strengths can be emphasized. The additional material can be uploaded within the submission form.

Talented and inspiring personality who has particularly influenced the German-language online marketing industry in 2018.

The jury will make nominations in this category – submissions are not accepted.

Young, talented personality who has only been active in the German-language online marketing industry for a brief period and has performed particularly well in 2018.